In India's Huge Marketplace, Advertisers Find Fair Skin Sells - washingtonpost.com

Jan 27, 2008 at 7:16 PM
8 comments

http://www.washingtonpost.com/wp-dyn/...

Icelandic models pose in Indian ads for saris, left, and wedding wear, right. Above, Simon Alex, 22, from Hungary, shows off a typical bridegroom's costume. The use of Caucasian models in Indian marketing has grown in the past three years. (Photos Courtesy Eskimo India)

8 comments

Tags:

Comments

[this is good]

Nice to know in some odd way that Blacks aren't the only ones that are color struck.

It is a strange world Tony, us western world whites all spend a fortune travelling towards the equator in search of a suntan so we can have dark skin and look healthy.

[this is good]

For real. You know the media and history has white washed many for them to hate their own skin. So many books, articles and discussions on this but it is highly emphasized in the black community than elsewhere. Thanks for reading as always, Tony!

SerenityLife replied to karlos’ comment:
Jan 27, 2008
Reply

[this is good]

Karlos - glad you said it because this is something that I do not get. People walk up to me (those who are of a lighter color) and ask me why do I even try to suntan because they want to be dark like me. But then, I want to suntan too.

Oprah said on her show once that she has SPF 5000 because of her color. Made me proud to know she appreciates her brown skin too! This was a show she had on last year with Dr Oz and other health people discussing the benefits of using suntan lotion. By the way, happy belated birthday, karlos! A little birdie told me!

karlos replied to SerenityLife’s comment:
Jan 27, 2008
Reply

The colour thing makes me laugh and cry, I was out with some college friends a few years ago - to paint the picture : i am white, dafunk is 'mid-tone' because of her indian ancestry and the other friend was Scott, pure black and proud of it. We all have English written on our passports, this is where we were born and raised.

Whilst we were out my friends were referred to as 'foreigners' and told to 'go back home' . Scott was called a 'nigger' and dafunk was called a 'paki' and a 'nigger' all in the space of about an hour........ makes you laugh, makes you cry.

p.s - i don't use sun factor protection, i use Hawaiian Tropic which is like cooking oil really, keeps the skin moist and lets the sun rays do their thing.

SerenityLife replied to karlos’ comment:
Jan 27, 2008
Reply

[this is good]

Ignorance is so rampant throughout the world it makes me wonder about the state of the future. However, when I met great people like yourself, Karlos, I know that there is hope! You know I received comments like the ones you received but that when I was in Africa from Africans! They thought I was from Ethiopia but when I opened my mouth, they knew I was from America. It was wild.

By the way, my mother is from Daytona Beach, Florida, where the founder of Hawaiian Tropic resides. Rice has a HUGE home there. I saw it while riding as a passenger in the car my mother was driving.

Ron Rice - Founder of Hawaiian Tropic

I paid for 1% of that house....

In India's Huge Marketplace, Advertisers Find Fair Skin Sells - washingtonpost.com

Comments

Post a comment

About Me

My Groups

Neighborhood

Tags

Archives

Widgets